Las Vegas Real Estate Blog

It takes a lot more than sparkling windows, scented candles and chocolate-chip cookies to sell a home in today's market.

A picture is worth 1000 words.

These days, a property's "pix appeal," or attractiveness in photos posted in online listings, is equally important. Eighty percent of home buyers used the Internet last year to search for a home, and nearly 25% reported that the Internet is where they first found the property they purchased, according to a National Association of Realtors survey.

When it comes to taking shoots of the property take the time to find and select areas that have most flattering qualities.

• For exterior shots, shoot in the middle of the day when the sun is shining and the sky is blue
• For interior shots, turn on all the lights and use a flash.
• Take as many pictures as you can. Choose the right angles and flattering area of the property... For condos and apartments, include shots of amenities such as a pool, tennis court or gym, etc.                     Quality counts when taking photos, and cell-phone cameras don't cut it. A camera with a wide-angle lens is ideal, but "point and shoot" digital cameras also can do the job.
• Set the camera on its highest resolution you can always decrease the resolution by editing later.
• Edit your pictures. Improve a shot using basic photo-editing software. Crop out ceilings or unnecessary background, and adjust the brightness or contrast.

In few words put all your efforts in presentation, make the images to show the best... see the property through the buyier's eye. Make him fall in love with it. 

Few example of pictures ilustrating what a bad picture can do to your presentation... And I've seen many like those!